Lake .. .. admire the new love of large companies and institutions, you see companies and marketers are racing to increase fans on their pages, until it became "increase fan" of the core columns in the e-marketing plan. The problem here, that Allaak not of importance, such as those expected by marketers, make Allaak most important part of the marketing plan Facebook fatal error. I know that many of you do not agree with me in this, but what I am asking of you is my follow up article to another, and then judge for yourselves.
The primary objective of any company on Facebook not collect the largest number of Likes, every company has the goal of "commercial", such as increased sales, promotion of a new product, increase download a specific application, increase visits to a website, etc. Your use of your page on Facebook, exchange your budget to achieve these goals through it, certainly it is far better than the budget rate and the time and effort to increase Likes, which most likely will not Tnfk, this is not Afattaia I am, this is what you say Facebook in their code of marketing, such as the recent blog.
Key Benefits to increase Allaakat and fans on your page
Confidence-building: a good number of fans on your page gives them greater power in the customers point of view, and also, for example, is at first glance, you own the largest number of fans, or even close to your competitors, you may give the same impression to customers Mahtjiz
The initial public support for your content: without the presence of fans and followers to your page, it will see the content that is published in its publication and helps you more? But remember, there is fans are not interested in completely equal to the lack of fans at all.
Increase the effectiveness of your ads and strength: information not known to a lot of marketers, Facebook ads that rely heavily on existing fan on the page, how? When you work Declaration of your page itself or any content therein, Facebook takes into account the existing fan you have and the way they interact to target new people better, if the fans have actually interacting with you and interested in you, will facilitate this on Facebook deliver your page to fans interested in new, and is going to cost to attract them less , and the opposite is true, of course.
Get an idea of who is interested in your services and your products: Fans on the page, and especially interacting them, give an overview of who might be interested in your services and products. If fans have built properly, Venzerk deeply on Facebook Facebook Insights stats will tell you who they are interested in your customers, which will help you to target new customers more effectively.
What not to do to Aakat Facebook
Access for everyone from fans Bmencratk: a fairy tale! It is impossible to reach each fan on your page, and so that the average access each publication currently does not exceed 1-10% of the full total, with the descent of the ratio the greater the size of the page.
Increase your sales or achieve practical goal: in most cases, increasing the fan does not accrue to the company any direct commercial return, except in certain cases such as to have a Web site based on visits to his income number, and actually his have shown that increasing the number of fans with keeping them interacting significantly raises These visits.
In the case of the company based on sales or other, Increasing Likes most likely will not increase in profit and sales.
Superiority over competitors: where you find pages outweigh its competitors Fans numbers, but the interaction is very weak, and do not achieve any significant profit from the page in any form. Originally building an excellent strategy for a strong reaction, and plan to take advantage of the page to the goals of the company.
Ways illegal and destructive to increase your fans know you and stay away from them
Allaakat and Go Farms: They simply sites or groups of accounts, and that the job of Aakat to certain pages or contents for an amount of money on every keystroke or account they admired him. Why is that bad? Because the account will make Lake to your page even as he is not interested in them at all, but most likely it will be another country do not interest them, or even does not speak your language and away from your market!
Phantom accounts: It accounts that are created for one reason only and no more, which is to take action to Aakat pages just to increase the number of virtual fan them.
Accounts sick: the accounts that was hit intentionally or unintentionally by software malicious Malware, which in turn is doing to Aakat different pages of your account, often without your knowledge. If you've noticed that you admire some of the pages do not remember that you actually worked for Ike her, you may be infected with malicious by software!
Random ads and non-target: In my opinion, this is the worst kind of increase Fans devastating, for the simple reason, species that I mentioned earlier known as the bad, and the way ads, everyone uses every day, and believes it is the best way to increase the true fan of any page.
The problem in this way, most of the advertisers that want to increase fans on their pages as soon as possible and less expensive, Vistahedvon the wrong category, making them spend money on Fans unfruitful or concerned. Even if the targeting right as much as possible, there will remain a big problem, Sotnolha in the following paragraph.
In summary, if you use any of these methods, the following results will inevitably: Very weak interaction, bad image in front of visitors to your page, the price of the most expensive ads, spending your budget vain ....
Ads increase Fans: Why do not I advise you to do it
Whether your ad to increase Almahabayn Like Ad directed correctly or not, Declaration admiration is generally forced to Facebook users more or less impressive to work for you. True that they are pressing the button Likes voluntarily, but they are doing this step without knowing the quality of the content published on your page, and if your Stjbhm or not, what makes this dangerous movement.
Even if the announcement Like Ad targeted properly, the possibility that the result is a big admirer of non-interactive.
So how are paid more fans on my page? And how I spend my budget?
I think that the content is all about, it is the basis of interaction and thread based growth and spread of the greatest shape. The best way to increase Allaakat are dispensed ads Allaakat work CPE and CPL campaigns, any advertising which aims to promote specific content and the interaction it.
This kind of advertising shows the target group what your company do indirectly, quality content they expect to see it if they like your page, and certainly there will be an opportunity for them to look for the page and the company in general by a push button Likes her, so that if they like the page then, will ensure at least one of two results:
It is interacting more on your page.
To become a customer for your company.
When actually be a admirer profitable for my company?
Most of what I talked about in this article is not to focus on the collection of fans, but there really are cases where admirer be useful to the company, provided that the following properties are available by:
That a high percentage of interaction is on the page. Here not talking about the normal interaction that enjoyed by most of the companies, but distinguished and thoughtful interaction and planned to keep it in the long run.
That there should be a clear plan for the exploitation of fans on the page, such as selling your products, or increase traffic on your website dramatically.
In all cases, you have to measure the impact of their fans and their effectiveness on an ongoing basis to assess your strategy and a strategy to increase fan, for example, if your goal to increase traffic on your site, ask yourself: I pay as well as all admire, and all the number of fans coming back to me the number of such visits a month, does that a good number for me? Is quality Visits Pageviews, Time on Site, etc., actually raise the value of my site?
In summary, the basic My advice is not to focus on the number of fans just as a number, and not to exchange your budget to increase it without measuring the actual results and the predicted effectiveness in the long run (taking into account the constant changes made by Facebook) .rkz your budget on what you will yield real.
I am very pleased to hear your opinions in the article, leaving me comments for discussion.